I don’t exactly hate shopping. I am a merchant, after all. But I do hate shopping in large stores-like K—-s, N——–, and M—-. Sometimes, like yesterday, I just can’t avoid it. I wrote the other day about party prep. As part of preparing for 2 events coming up, I needed to buy hosiery. And maybe a new undergarment. I needed to go to a nearby department store to get both in this case. What an awful experience.
I was in the Lingerie/Hosiery department for 45 min. Never once saw a salesperson. Not one rack was in order-totally messed up, few sizes, impossible to find my size. The music they played was on so loud I thought I’d lose my mind. It isn’t about the music they choose to play, it is that it is so loud, I can’t think. In LA, you can’t escape the barrage of audio. Get gas? Have to have music AND tv. Every store-grocery, office supply, every store has loud music. What happened to ambiance? Background music? I saw other shoppers literally hollering to be heard when they talked to their fellow shopper. Recently, I was at a local cafe with my son. It was a small place. They had 2 tv’s and loud music going. Seriously. No wonder people are using GIF’s to express themselves! And when the operator made an announcement? It was all in some sort of industrial code,”#247, call waiting on #683.” Awful.
Things were on sale-“Buy 1, get 1/2 off, buy 3, get 1 free,” etc. to the point that who knew what 1 item was? Nothing had a price tag. After standing in line to pay, the cashier started rattling off all of the different promotional prices. I asked, “Can you tell me what 1 piece costs?” She had to get help!
Those of you who shopped in my North Carolina store, can only imagine how my head was exploding by this point. Messy departments, no housekeeping, no help, no price tags, no salespeople. There seems to be a real disconnect between the corporate offices and the consumer when it comes to customer service. Having managed a multi-million dollar prestigious department store, I understand the operations side. I get the fact that overhead costs affect the pre-tax earnings. I also see why America needs to cut the mind-boggling regulations that have suffocated small businesses so that people can have choices when it comes to where they spend their $.
And now I get why people are choosing to shop online.